Octaviani, Reni, Dinar, Rexatyo, Sholihah, Izzatush, Marie, Andhalia, AND Mege, Stacia. "UNDERSTANDING ONLINE TICKET PURCHASE DECISIONS IN FULL-SERVICE AIRLINES: THE INFLUENCE OF SOCIAL MEDIA PROMOTION, BRAND EQUITY WITH E-WOM AS A MEDIATOR" International Conference on Vocational Business, Logistic, Accounting, Supply Chain, Tax (ICoBLAST) [Online], Volume 1 Number 1 (15 July 2026)