OCTAVIANI, Reni Dian et al. UNDERSTANDING ONLINE TICKET PURCHASE DECISIONS IN FULL-SERVICE AIRLINES: THE INFLUENCE OF SOCIAL MEDIA PROMOTION, BRAND EQUITY WITH E-WOM AS A MEDIATOR. International Conference on Vocational Business, Logistic, Accounting, Supply Chain, Tax (ICoBLAST), [S.l.], v. 1, n. 1, p. 508-527, july 2026. Available at: <https://proceedings.undip.ac.id/index.php/ICoBLAST/article/view/938>. Date accessed: 25 july 2026.