@article{icocas855,
	author = {Rafika Dewanti and Nisia Agusta},
	title = {Tracing Bishounen Fashion: Visual Culture and Style from Heiwa to Reiwa (2000-2020)},
	journal = {Proceedings International Conference of Culture and Sustainable Development},
	volume = {3},
	number = {0},
	year = {2025},
	keywords = {Bishounen Fashion, Japanese Pop Culture, Heiwa-Reiwa Era, Modernization Theory, Cultural Transformation.},
	abstract = {This article explores the evolution of bishounen (美少年) fashion in Japan from the mid-Heiwa era to the early Reiwa era (2000–2020), a period marked by rapid cultural transformation. Bishounen, or “beautiful boys,” have long been icons in Japanese visual culture, but their fashion aesthetics have shifted significantly in response to broader social changes. The central problem addressed is the lack of focused academic discussion on bishounen fashion as a cultural phenomenon shaped by both tradition and global influences. The purpose of this research is to analyze how bishounen fashion has transformed across two decades. Employing Ronald Inglehart and Wayne Baker’s modernization theory, this study interprets the evolution of bishounen fashion as part of Japan's adaptation to modernization, where traditional values coexist with rising secular, individualistic, and global trends. A qualitative methodology was applied, combining content analysis of visual media (anime and manga) with selected representations of bishounen in contemporary Japanese culture. The findings indicate that bishounen fashion has been shaped by six key influences: manga, anime, idol culture, sexual orientation discourse, k-pop influence and western brand. This research contributes to understanding how fashion not only reflects but also actively negotiates identity and aesthetics in a modern Japanese context.},
	issn = {3031-5794},	url = {https://proceedings.undip.ac.id/index.php/icocas/article/view/855}
}