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@article{{icocas}{733}, author = {Charmelita, D., Sakariah, D.}, title = {Kimono Mom’s Strategy to Build Personal Branding in YouTube Video Content}, journal = {Proceedings International Conference of Culture and Sustainable Development}, volume = {1}, number = {0}, year = {2023}, url = {https://proceedings.undip.ac.id/index.php/icocas/article/view/733} }