@article{icocas690, author = {Muhamad Hermintoyo and Mahendra Jati}, title = {Potential Innovation of Cultural Tourism Destination at Gedongsongo Temple}, journal = {Proceedings International Conference of Culture and Sustainable Development}, volume = {1}, number = {0}, year = {2023}, keywords = {}, abstract = {One of the natural and cultural tourist destinations is Gedongsongo Temple. Apart from nature and beautiful temple buildings, enjoy the history and myths of the Ramayana story. Existing history and myths need innovation to be known and attract both local and foreign tourists. Structuring, renovation and innovation have been carried out on natural tourism, while for cultural tourism it has not been carried out. The purpose of this study is to describe the potential for cultural tourism to be transformed into literary and artistic tourism, such as making dances, ballet, art festivals, storytelling competitions, carnivals, making films and so on so that it can boost tourist arrivals, employment, artist creativity, increase regional income. The problem has been thought of towards this innovation by preparing creative artists, the attention of the tourism manager at Gedongsongo Temple and the tourism office. The research method uses a qualitativequantitative descriptive technique of observation, interviews, questionnaires and literature. The results obtained based on informant data: 54.7% nature trips, 13.2% self- self; know the legend 66.9% through books, 15.1% school lessons; do not know the function of the temple 97%; knowing cultural acculturation 67%; know the story of Ramayana 88.7%; not knowing the myths 63.3%; did not see the show 88.7 %; didn't hear the Gentongsono theme/background song 90%.}, issn = {3031-5794}, url = {https://proceedings.undip.ac.id/index.php/icocas/article/view/690} }