@article{icocas688, author = {Devita Savitri and Iriyanto Widisuseno}, title = {Prospects of the Bersukaria Walking Tours as Educative Tourism Activities in the Middle of Social Media Development}, journal = {Proceedings International Conference of Culture and Sustainable Development}, volume = {1}, number = {0}, year = {2023}, keywords = {}, abstract = {Currently, the younger generation is confronted with the dynamics of social media development, which has various adverse outcomes, such as reduced social interaction, diminished moral values, and a restricted understanding of cultural and historical aspects. In this context, the Bersukaria Walking Tour emerges as a solution, offering an enjoyable learning experience while introducing cultural and historical heritage interactively and collaboratively. This research aims to assess the presence, prospects, and potential of the Bersukaria Walking Tour as a choice for educational tour activities for the younger generation. The research employed a mixed-methods approach, which involved collecting data through observations, interviews, surveys, and the analysis of documents. The gathered information was subsequently analyzed using a descriptive-qualitative approach. The findings indicate promising prospects for the Bersukaria Walking Tour among the younger generation, which can be categorized into two primary segments: students (62.80%) and young workers (65.70%). This clearly indicates the potential value of the Bersukaria Walking Tour as a beneficial educational tourism experience for them.}, issn = {3031-5794}, url = {https://proceedings.undip.ac.id/index.php/icocas/article/view/688} }