Cultural Promotion Innovation through Japanese Women's Daily Vlog on Youtube

This study aims to find innovations made by Japanese female Youtubers (Tina and Nami) through daily vlogs to promote their culture as Japanese. This study is a qualitative descriptive study using content observations on their channel and student polls as primary data. To find out the details of their channel as a communication and information media, mapping was carried out using David K. Berlo's SMCR communication model. The results of this study are 1) Tina and Nami's Youtube channel is effective as a communication media in promoting Japanese culture for anyone and a learning media for Japanese culture learners after being mapped on the SMCR communication model. 2) This type of silent daily vlog that uses calming instruments, ASMR, and simple cinematography are an innovation made by both of them to attract their viewers.