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@article{{ICoBLAST}{929}, author = {Istifara, S., Endang, A.}, title = {THE INFLUENCE OF BRAND IMAGE AND ELECTRONIC WORD OF MOUTH ON PURCHASE DECISIONS ON WARDAH LIPSTICK PRODUCTS IN SEMARANG CITY}, journal = {International Conference on Vocational Business, Logistic, Accounting, Supply Chain, Tax (ICoBLAST)}, volume = {1}, number = {1}, year = {2026}, url = {https://proceedings.undip.ac.id/index.php/ICoBLAST/article/view/929} }