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@article{{ICoBLAST}{900}, author = {Wijayanti, H., Handayani, J., Muslikh, M., Prihatiningsih, P., Winarni, W.}, title = {THE IMPACT OF CONTENT MARKETING, PRODUCT QUALITY, AND HEDONIC MOTIVATION ON IMPULSIVE BUYING BEHAVIOR}, journal = {International Conference on Vocational Business, Logistic, Accounting, Supply Chain, Tax (ICoBLAST)}, volume = {1}, number = {1}, year = {2026}, url = {https://proceedings.undip.ac.id/index.php/ICoBLAST/article/view/900} }