Kudus Embroidery craft is one of the oldest crafts in Central Java because it is believed to have existed since the time of the Demak Sultanate. The variety of Kudus Embroidery motifs has also developed rapidly, namely there are motifs that interpret the local cultural identity of the Kudus community, including the Kretek Dancer, Kudus Tower, and from the natural products of the community's livelihood (cloves, tobacco, orchids, sunflowers, and so on). However, in addition to Kudus Embroidery which has a variety of motifs, there is a main problem, namely the variety of Kudus Embroidery motifs that should be able to show their existence as a local cultural identity and be able to compete in the international market in reality is not the case, because they have not been able to meet consumer tastes in the international market. The purpose of this study is to find the relationship between the variety of Kudus Embroidery motifs as a local cultural identity and the tastes of the international market. This study has relevance to historical studies that show the history of the variety of embroidery motifs. This study uses historical methods, namely Heuristics, Criticism, Interpretation, and Historiography. The findings in this article's research indicate that the diversity of Kudus Embroidery motifs is actually able to show its existence as a local cultural identity and face challenges in the international market in the form of competition for consumer tastes

Variety of Motifs, Kudus Embroidery, Local Culture, International Market