The Dissemination of Lecturers' Ideas through Websites and Social Media at the Faculty of Humanities, Diponegoro University

The Faculty of Humanities, Diponegoro University (FIB Undip), is committed to making up institutional branding utilizing a dissemination strategy in the media. The intervention involves disseminating the lecturers' ideas using the website and social media platforms. Its website can be accessed at fib.undip.ac.id, while social media can be followed by @fib_undip. Lecturer ideas are the primary content of online media. It means that with diverse academic perspectives and insights from literature, culture, history, and library studies, the lecturers can contribute to society in digital media. Thus, effective branding and dissemination of the institution within media are achievable. The aim of the study is to explore the dissemination of lecturers' ideas through the website and social media of FIB Undip. The study employed a case study method to improve the effectiveness and quality of dissemination in the media.