Strengthening of Character for the Young Generation through Walking Tours in Tourism Destinations of Semarang City

Strengthening character for the younger generation today has become an issue that is widely discussed in society after various reports spread about social problems that arise in society, such as acts of violence, intolerance, and other crimes committed by the younger generation. This study aims to determine the effectiveness of the Walking Tour as a medium and educational solution in strengthening the character of the younger generation. This study used a qualitative approach with a qualitative descriptive analysis method. Data collection through observation, interviews, documents, and literature. The results of the study show that walking tours in tourist destinations in the city of Semarang can be an effective innovation in strengthening the character of the younger generation with a variety of activities that are not just adventurous, but with learning about historical values and local cultural heritage which are integrated with non- traditional learning approaches with a fun and interactive formal. In addition, it also increases a sense of nationalism, social awareness, pride in local products, and empathy for local indigenous cultures.