Variety of Respectful and Ordinary Language in Japanese Hospitality Culture Viewed from Sociopragmatic Studies

Japanese culture classifies language varieties into two, namely keigo and futsuugo. Keigo is respectful language to elevate or respect the speech partner or when speaking to a speech partner who is a soto no hito, and is usually used in formal or official situations. Meanwhile, futsuugo is an everyday language that is used by younger speech partners, or people within the uchi no hito sphere, and usually in informal situations. This study aims to describe the use of respectful and customary varieties of language, focusing on the context of service culture or hospitality. This type of research uses a qualitative approach with contextual methods. Based on the analysis, it is known that keigo is used in formal situations and is based on social status and age, while the use of futsuugo is more in non-formal situations and familiarity, and age.