Prospects of the Bersukaria Walking Tours as Educative Tourism Activities in the Middle of Social Media Development

Currently, the younger generation is confronted with the dynamics of social media development, which has various adverse outcomes, such as reduced social interaction, diminished moral values, and a restricted understanding of cultural and historical aspects. In this context, the Bersukaria Walking Tour emerges as a solution, offering an enjoyable learning experience while introducing cultural and historical heritage interactively and collaboratively. This research aims to assess the presence, prospects, and potential of the Bersukaria Walking Tour as a choice for educational tour activities for the younger generation. The research employed a mixed-methods approach, which involved collecting data through observations, interviews, surveys, and the analysis of documents. The gathered information was subsequently analyzed using a descriptive-qualitative approach. The findings indicate promising prospects for the Bersukaria Walking Tour among the younger generation, which can be categorized into two primary segments: students (62.80%) and young workers (65.70%). This clearly indicates the potential value of the Bersukaria Walking Tour as a beneficial educational tourism experience for them.