UNDERSTANDING ONLINE TICKET PURCHASE DECISIONS IN FULL-SERVICE AIRLINES: THE INFLUENCE OF SOCIAL MEDIA PROMOTION, BRAND EQUITY WITH E-WOM AS A MEDIATOR | Octaviani | International Conference on Vocational Business, Logistic, Accounting, Supply Chain, Tax (ICoBLAST)

UNDERSTANDING ONLINE TICKET PURCHASE DECISIONS IN FULL-SERVICE AIRLINES: THE INFLUENCE OF SOCIAL MEDIA PROMOTION, BRAND EQUITY WITH E-WOM AS A MEDIATOR Download